This is for you if you're a dad who feels stuck, tired, and out of shape

You're Not Undisciplined. You're Just Using the Wrong System

The fitness industry builds programs for 25-year-olds with unlimited time.

I build them for dads with real responsibilities, real stress, and real life getting in the way.

When your training plan supports your life, instead of turning it upside down, results don’t just stick, they change everything.

You don't haver to choose between being a dad and being fit mate

I used to think I had to choose, mate. Be a present dad, or be in decent shape.

Build a career, or build my body. White knuckle the stress, or look after myself. But that's bollocks. You don't have to sacrifice one to have the other.

When your training plan supports your life instead of turning it upside down, results don't just stick, they change everything.

You're tired of the all-or-nothing programs

The online fitness industry had me thinking that if I wasn't training 6 days a week, living off air-fried chicken, and living like a hermit, I wasn't serious. That's not discipline. mate. That's delusion. That's somebody else's version of fitness.

Because trying to force that version of "fitness" into real dad life, with night feeds, career pressure, nursery to pay for, and a relationship to hold together, it doesn't make you consistent.

It makes you feel like a failure.

I feet guilty about prioritising myself

I'd had enough with the programs that expected me to put my life on hold to get fit, and the mad thing is that I used to build and deliver these programs when I worked full time on the gym floor.

I'd had enough of the guilt when I missed a session.

And I was finished with the fake pressure to get shredded in 12 weeks and sacrifice everything that actually made my life enjoyable.

That's why I created The Fit Dad Launchpad.

You don't need to put your life on hold to get results

The Fit Dad Launchpad isn't that version of fitness. It's built for the chaos of having kids, a demanding job and a family that needs you to be the present leader.

In 8 weeks, I went from knackered, low-confidence, and constantly stressed, to lighter, stronger, and more mentally fit than I'd been in 10 years.

And the best part?

I didn't miss bath time. I didn't let date nights slip. I didn't put life on hold to live in the gym. And I still ate my Sunday roast with a bucket load of gravy.

I showed up more, at home, at work, at football, and for myself.

Because when you build momentum the right way, your whole life shifts. The way you look is just the bonus.

If you're done and dusted with the bullshit, the next 8 weeks will change everything for you mate

If you're a busy dad who's done with the constant stream of bollocks from the online fitness industry, and ready to train in a way that actually works for your life, the next 8 weeks could be the start of everything.

But I don't want you to just take my word for it, of course i'm going to tell you it's a great course, because it is.

Here's what other dads just like you have achieved...

Real Dads Real Results

These dads were exactly where you are now: stuck, tired, and done with programs that don't work. Here's what happened when they committed to 8 weeks.

Ryan Bready - Busy entrepreneur

Ryan's Struggle - Constant lack of time

Dropped 9kg in 8 weeks and trained consistently for the first time in years

"It's the best decision I've made in years. Rick's not just a trainer but a coach who cares and listens."

Alex Kuru - Podcaster & Superhero Dad

Alex's Struggle - Inconsistent training

Gained 4kg of muscle in 8 weeks and learned how to build his own sessions

"I've the confidence to make better choices and understand how to make the most of my time so that I can stay consistent with my workouts."

And here's a few more...

Here's What Dads Just Like You Are Saying

Real men. Real struggles. Real results. Without the bullshit.

Dave's Struggle - Weight gain, avoiding mirrors

"Game Changer for My Fitness Journey!"

"I’ve trained with Rick for a number of years now having been a couch potato for too many years. Rick makes you think differently-not to beat yourself up or look back but always to move forwards."

- David Lawson

Toms's Struggle - Mental overload and stress

"Effective Workouts with Real Results!"

"You’ll never regret working with Rick and having someone as experienced and knowledgeable as Rick. He’s not just a trainer but a coach who gives a shit and listens. In a previous life I was a Professional Footballer, I was fit because of my job, after my career finished I needed the help to transition into life after football without piling on the weight. I’m so happy with the progress I’ve made and definitely want to continue that. "

- Tom Kennedy

Chris's Struggle - Confused on what works for his life

"Best Fitness Course I’ve Ever Tried!"

"I’ve worked with Rick for over a year now, losing over a stone in weight after first completing The Fit Dad Launchpad programme. Rick's coaching in terms of building a nutrition routine and training program that fits around your busy day is invaluable and I would encourage anyone with weight loss goals to work with Rick."

- Chris Walsh

See How The Launchpad WorksJoin 50+ dads who've reclaimed their energy and confidence

And here's my sob story about addiction, and getting fat

From 3 Stone Overweight to the Strongest Version of Myself

This is how I rebuilt everything at 40, and why I'm telling you this.

I used to be a full-time footballer. Fit, strong, and confident. and when I entered the real world, I built a successful Personal Training Business in Manchester.

From the outside, it looked like I had it all sussed out.

Then life hit me like a double decker bus.

I lost most of myself. My routine. My discipline. My identity.

A stint in rehab. Three stone heavier. No energy. No confidence. No clue how to get back.

I looked in the mirror and didn't recognise the fat mess staring back at me.

Then I became a dad

And everything changed again.

The old ways of training? They didn't fit anymore.

What worked when I was 25, single, and had time to kill didn't stand a chance in the chaos of those first 2 years of being a dad.

I had to get myself back into decent shape. To build a body fit for purpose. To prepare for the day my lad wants to go and play football with me, to make memories.

But I didn't need more motivation.

I needed a system that actually fit my life.

Here's a truth I learned proper quick

Here's what I learned proper quick

I learned to be kinder to myself, and I realised It wasn't all my fault that I was struggling to get back into shape.

I used to be part of the fitness industry that builds plans for people with time, energy, and zero responsibilities, and then puts all the responsibility on clients when their program doesn't work.

That was when I was in my 20s.

Now I'm a 42-year-old dad of a 2-year-old boy.

I needed a program that allowed me to thrive in my life as a dad.

So I built something different.