For time-poor dads who've tried everything and nothing's stuck...

The Problem Isn't You. It's The Programs That Are Built For Someone Else's Life.

Discover how to build a body that lasts in 45 minutes, 2-3 times a week, without sacrificing

family time, pints with the lads, or your sanity.

Join 330+ Dads dads Who Wake up with energy and purpose

Is This You?

No time, no energy, no clue where to start? That’s exactly who I coach.

The System

Discover why this works when

everything else failed

My Story

From full-time football to rehab and

back, here’s how I rebuilt everything.

You're in the right place. Now choose your path.

Three Ways to Work With Me Pick What Fits Your Life Right Now

Whether you want to dip your toe in, build ongoing momentum, or go all in for 8 weeks, there's a path for you

The Physical Edge

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Not ready to commit? Start with our free weekly newsletter. Every Friday, you'll get one workout, one recipe, and one mindset shift, and an article to navigate dad life straight to your inbox.

What You Get:

  • Weekly workout (45 mins or less)

  • Protein recipe your family will love

  • One mindset shift to stay sharp

  • An article to navigate dad life

  • 100% free, unsubscribe anytime

Free

Best For: Dads who want to test the waters before committing

The Collective

Build Momentum:

Join The Collective

Want ongoing support without the big commitment? The Collective gives you weekly workouts, nutrition guidance, live coaching calls, and a community of dads who get it, for less than two pints.

What You Get:

  • 3 workouts per week (45 mins each)

  • Weekly video recipes

  • Monthly live Q&A calls

  • Private community access

  • Cancel anytime, no questions asked

£11:97/month

Best For: Dads who want consistent support month-to-month

The Launchpad

Go All In:

Build Your Launchpad

Ready to commit to lasting change? The Launchpad is an 8-week structured program with accountability, coaching, and a proven system to help you drop 7-15 pounds and build lasting habits.

What You Get:

  • 3 Bespoke training programs

  • Flexible nutrition coaching

  • Weekly accountability calls

  • Private community access

  • Limited to 10 dads per intake

£297/8 weeks

Best For: Dads ready to commit to real, impacting change

Still not sure which path is right for you?

Every Friday, straight to your inbox for free...

The Physical Edge: Your Weekly Dose of No Nonsense Fitness For Busy Dads

Real stories, real advice, real results from a coach who's been exactly where you are

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Honest talk on training, life, and everything in between

The Blog for Dads Who Want More

Real stories, real advice, real results from a coach who's been exactly where you are

January 2th, 2026

By Rick Winstanley

Why I Quit Drinking And How It Changed Everything

For years, I convinced myself the drinking and sniffing was fine. I wasn't an alcoholic. I didn't drink or take drugs every day, I had a successful business...

December 28th , 2025

By Rick Winstanley

Why Motivation Is Overrated (And What Actually Works)

I used to think I needed to feel motivated to train. That I had to be "in the mood" to eat well, to show up, to do the work. Then I realised: I was waiting...

December 18th, 2025

By Rick Winstanley

Why I Cut Down On Eating Meat (And Why You Should Too)

I used to eat meat at every meal. Steak for breakfast, Chicken for dinner, steak again for tea. I'd swear by a steak, nuts, and avocado to start my day. Protein from meat was king...

For dads who want ongoing support

without the big commitment

Join The Fit Dad Collective: £11.97/Month, Cancel Anytime

Get weekly workouts, nutrition guidance, live coaching calls, and a community of dads who get it, for less than two pints.

Join the 30+ members already inside the Collective

Cancel anytime. No questions asked!

Ready To Start Your Comeback?

The Fit Dad Launchpad

It's the 8-week system that helped me go from 3 stone overweight and broken to the strongest, most present version of myself.

It's the same system I now use to help dads like you build a body and life that lasts.No 90-minute gym sessions. No rigid meal plans. No all-or-nothing thinking. Just real coaching, real support, and real results, built for the life you actually have.

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